the graphic language of a brand is like the voice of a person – it helps define who you are and it is one of the main things that people remembers about you. yves saint laurent did this early on in 1962 when he set up his business (p.27 in debut, isbn# 0810905612).
for us, the romantic side of our graphics is reflected in our love for art nouveau; the futuristic part is harder since the predicted futuristic sensitivity is rarely accurate (or we would’ve all be dressing like star trek by now). instead, research on contemporary art and the concepts of the artists are needed. so far, erwin wurm (the artist who swallowed the world isbn# 3775718664) seems interesting to us.
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