the right: violently pushing the idea as far as one could while maintaining your identity
this is a commercial by chris cunningham, frida giannini, and riccardo runin. the concept is crystal clear; the impact is tremendously direct. in short, this is what fashion at its best could achieve.
the ‘feminine’ abbey lee actively affect her surroundings with a dream super power (sex perhaps?). then she sort of ‘become’ flora herself, mystifying her ability. you know it is about ideas, and it’s easy to understand. this is different, yet amazingly gucci.
the picking of the director is out of this world. we never thought gucci would pick chris, and the end product is beyond ‘fabulous’. the music is the classic ‘i feel love’ by donna summer. cunningham actually re-arrange and went to nashville to re-record the vocal with her. this is the fruit of his time off in 2004/5 to study music and music production out of his passion. (if you have read our post from oct, ’08, you would’ve known that he is a big influence on our design and concept)
this is almost art.
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