the right: viktor & rolf online show last season
new york is kicking off the fall ’09 shows next week. with all the cancellations, we really don’t understand why they don’t produce online shows. one word: technophobia.
we can understand why fashion editors don’t like this format; online shows lessen the ‘importance’ and the elitism of the fashion bubble world. but everyone else would embrace it. what is not to love when you know anna wintor would be watching the viktor & rolf show the same way i am watching it now. talk about fashion democracy!
any buyers really placing orders during the shows? any real paying customers actually get into the shows? no! basically, it is just an advertising event. they do it because that’s what you are suppose to do. can fashion figure out a more creative way to market the products?
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