‘de nouveau’ graphic direction

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we call it ‘de nouveau’, a redux of art nouveau a century later.

more than a 100 years ago, art nouveau was started as a resistance to the messy compositions and the revival tendencies of the victorian era. it was underlined by a particular way of thinking about modern society and new production methods, attempting to redefine the meaning and nature of the work of art.

today, we are ‘again’ attempting the same feat, hence ‘de nouveau’. it’s romantics yet futuristic, which fits in perfectly with our aesthetics.

One response to “‘de nouveau’ graphic direction”

  1. Plus, Art Nouveau in itself is gorgeous! The shapes, the patterns, the materials – beautiful!

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