{"id":880,"date":"2009-04-16T15:26:36","date_gmt":"2009-04-16T07:26:36","guid":{"rendered":"http:\/\/www.dailydozencreative.com\/weblog\/?p=880"},"modified":"2009-04-16T19:40:15","modified_gmt":"2009-04-16T11:40:15","slug":"flora-by-gucci-by-chris-cunningham","status":"publish","type":"post","link":"https:\/\/blog.deaconyu.com\/?p=880","title":{"rendered":"flora by gucci by chris cunningham"},"content":{"rendered":"<p><a title=\"a video still from 'flora by gucci', by chris cunningham (photo: gucci.com)\" href=\"https:\/\/i0.wp.com\/www.dailydozencreative.com\/weblog\/wp-content\/uploads\/2009\/04\/floragucci.png\"><img data-recalc-dims=\"1\" decoding=\"async\" data-attachment-id=\"881\" data-permalink=\"https:\/\/blog.deaconyu.com\/?attachment_id=881\" data-orig-file=\"https:\/\/i0.wp.com\/blog.deaconyu.com\/wp-content\/uploads\/2009\/04\/floragucci.png?fit=855%2C483&amp;ssl=1\" data-orig-size=\"855,483\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;}\" data-image-title=\"floragucci\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/blog.deaconyu.com\/wp-content\/uploads\/2009\/04\/floragucci.png?fit=855%2C483&amp;ssl=1\" class=\"alignnone size-full wp-image-881\" src=\"https:\/\/i0.wp.com\/www.dailydozencreative.com\/weblog\/wp-content\/uploads\/2009\/04\/floragucci.png?w=500\" alt=\"\"  srcset=\"https:\/\/i0.wp.com\/blog.deaconyu.com\/wp-content\/uploads\/2009\/04\/floragucci.png?w=855&amp;ssl=1 855w, https:\/\/i0.wp.com\/blog.deaconyu.com\/wp-content\/uploads\/2009\/04\/floragucci.png?resize=300%2C169&amp;ssl=1 300w\" sizes=\"(max-width: 855px) 100vw, 855px\" \/><\/a><\/p>\n<p><em><strong>the right:<\/strong> violently pushing the idea as far as one could while maintaining your identity<\/em><\/p>\n<p>this is a commercial by <a href=\"http:\/\/en.wikipedia.org\/wiki\/Chris_Cunningham\" target=\"_blank\">chris cunningham<\/a>, <a href=\"http:\/\/www.gucci.com\/int\/uk-english\/about-gucci\/creative-directors\/frida-giannini\" target=\"_blank\">frida giannini<\/a>, and <a href=\"http:\/\/www.ruinistudio.com\" target=\"_blank\">riccardo runin<\/a>.\u00a0the concept is crystal clear; the impact is\u00a0tremendously\u00a0direct. in short, this is what fashion at its best could achieve.<\/p>\n<p>the &#8216;feminine&#8217; abbey lee actively affect her surroundings with a dream super power (sex perhaps?). then she sort of &#8216;become&#8217; flora herself,\u00a0mystifying her ability.\u00a0you know it is about ideas, and it&#8217;s easy to understand.\u00a0this is different, yet amazingly gucci.<\/p>\n<p>the picking of the director is out of this world. we never thought gucci would pick chris, and the end product is beyond &#8216;fabulous&#8217;. the music is the classic &#8216;i feel love&#8217; by donna summer. cunningham actually re-arrange and went to nashville to re-record the vocal with her. this is the fruit of his time off in 2004\/5 to study music and music production out of his passion. (if you have read our <a href=\"http:\/\/www.dailydozencreative.com\/weblog\/?p=7\">post from oct, &#8217;08<\/a>, you would&#8217;ve known that he is a big\u00a0influence on our design and concept)<\/p>\n<p>this is almost art.<\/p>\n<p><a style=\"text-decoration: none;\" href=\"http:\/\/www.gucci.com\/uk\/uk-english\/gucci-news\/flora-by-gucci\" target=\"_blank\">watch it here.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>the right: violently pushing the idea as far as one could while maintaining your identity this is a commercial by chris cunningham, frida giannini, and riccardo runin.\u00a0the concept is crystal clear; the impact is\u00a0tremendously\u00a0direct. in short, this is what fashion at its best could achieve. the &#8216;feminine&#8217; abbey lee actively affect her surroundings with a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[18],"tags":[],"class_list":["post-880","post","type-post","status-publish","format-standard","hentry","category-the-right"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pp6zn-ec","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":7,"url":"https:\/\/blog.deaconyu.com\/?p=7","url_meta":{"origin":880,"position":0},"title":"love","author":"deacon","date":"8 Oct 08","format":false,"excerpt":"conceptually, this chris cunningham's 1999 video for bjork has all 3 of our characters.","rel":"","context":"In &quot;identity&quot;","block_context":{"text":"identity","link":"https:\/\/blog.deaconyu.com\/?cat=13"},"img":{"alt_text":"chriscun","src":"https:\/\/i0.wp.com\/www.dailydozencreative.com\/weblog\/wp-content\/uploads\/2008\/10\/chriscun.jpg?resize=350%2C200","width":350,"height":200},"classes":[]}],"_links":{"self":[{"href":"https:\/\/blog.deaconyu.com\/index.php?rest_route=\/wp\/v2\/posts\/880","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/blog.deaconyu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/blog.deaconyu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/blog.deaconyu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/blog.deaconyu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=880"}],"version-history":[{"count":4,"href":"https:\/\/blog.deaconyu.com\/index.php?rest_route=\/wp\/v2\/posts\/880\/revisions"}],"predecessor-version":[{"id":895,"href":"https:\/\/blog.deaconyu.com\/index.php?rest_route=\/wp\/v2\/posts\/880\/revisions\/895"}],"wp:attachment":[{"href":"https:\/\/blog.deaconyu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=880"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/blog.deaconyu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=880"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/blog.deaconyu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=880"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}