{"id":1315,"date":"2010-07-11T16:38:15","date_gmt":"2010-07-11T08:38:15","guid":{"rendered":"http:\/\/www.dailydozencreative.com\/weblog\/?p=1315"},"modified":"2010-07-11T16:56:39","modified_gmt":"2010-07-11T08:56:39","slug":"stop-copying","status":"publish","type":"post","link":"https:\/\/blog.deaconyu.com\/?p=1315","title":{"rendered":"stop copying!"},"content":{"rendered":"

\"\"<\/a>\"\"<\/a><\/p>\n

the wrong:<\/strong> copy blindly & stupidly<\/em><\/p>\n

once upon a time in new york, all you had to do to build a fashion business was to copy the french couture houses. you took the ferry across the atlantic ocean, tried to get into the shows, found the exact knockoff patterns, went home, and raked it in. later on, on 1968 someone started a company copying yves saint laurent and went on to create a multi-billion dollars company. that someone is calvin klein. if you try that today in new york, you will probably last 12-18 months and then realize all your investment is gone because no one will pay any attention.<\/p>\n

if you are trying to start a new business in china today, my advice is: stop copying. the western appropriation era of china is fast closing. yes, there is a successful example of h&m in china called me & city. yes, there is also a chinese nike called ni ling. polo \u201cbecame\u201d sept. wolves. but, china pace of changes is unprecedented. the path pioneered by the west may not be suitable for us. and even it proved to work, it doesn\u2019t mean it will still work. if you just want to follow ni ling\u2019s road to success, you will be disappointed that a few bridges were burned long ago. you will see them ahead, but never get there.<\/p>\n

with all the information available online and otherwise, the quality of the chinese customers is rapidly improving. thus, to build a successful label is to be a trailblazer. go where no one has been before. byd is building a car business with their own lithium ion battery technology in an effort to jump ahead of the traditional gasoline-base brands and thus dominate the industry. even though the result remains to be seen, the courage, the method, and the ideas are visionary. copy that.<\/p>\n

\"\"<\/a>\"\"<\/a>\"\"<\/a><\/p>\n

if you told tadashi yanai 25 years ago that he would build the biggest japanese clothing brand to compete international and be the richest man in japan ahead of the real estate developer, tech investor, and bankers, he would probably think you are crazy. yiner started with only 7 sewing machines 16 years ago and has over 500 stores today. i understand that the goal is to first make a huge amount of money, then figure it out later. (ellesay can now hire jean paul knott as consultant.) but time is different and my point is to ‘think far, act near’. a good counter example is, again, byd. the first logo is a not-so-subtle copy of bmw, but now, they had to change it to move onto the international stage. ni ning is changing their nike look-alike logo by the end of this year to compete in the european market.<\/p>\n

time is different. look far and build something in china for chinese, build an identity, learn everything about your customers, and stand for your beliefs. never underestimate your customers! stop copying now!<\/p>\n

(first published in the jul. 2010 issue of his life magazine)<\/p>\n

\u505c\u6b62\u590d\u5236<\/strong><\/p>\n

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\u65f6\u4ee3\u5728\u53d8\uff0c\u8fdc\u89c2\u516b\u65b9\uff0c\u4e86\u89e3\u5ba2\u6237\u7684\u4e00\u5207\u662f\u4ea7\u54c1\u5236\u9020\u7684\u6839\u6e90\uff0c\u751a\u81f3\u662f\u652f\u6301\u54c1\u724c\u5b58\u6d3b\u7684\u91cd\u8981\u6001\u5ea6\u3002\u6c38\u8fdc\u4e0d\u8981\u4f4e\u4f30\u4f60\u7684\u5ba2\u6237\uff0c\u505c\u6b62\u590d\u5236\u5427!<\/p>\n

(\u7b2c\u4e00\u6b21\u53d1\u8868: 2010\u5e747\u6708\u00a0\u4ed6\u7684\u751f\u6d3b\u6742\u5fd7.\u00a0\u7ffb\u8bd1:\u00a0\u6731\u5a77\u5a77<\/a>.)<\/p>\n","protected":false},"excerpt":{"rendered":"

the wrong: copy blindly & stupidly once upon a time in new york, all you had to do to build a fashion business was to copy the french couture houses. you took the ferry across the atlantic ocean, tried to get into the shows, found the exact knockoff patterns, went home, and raked it in. […]<\/p>\n","protected":false},"author":1,"featured_media":1319,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[19],"tags":[98,99,74,104,75,105,23,100,101,102,103,80,72],"class_list":["post-1315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-the-wrong","tag-bmw","tag-byd","tag-calvin-klein","tag-ellesay","tag-hm","tag-jean-paul-knott","tag-knock-off","tag-li-ning","tag-me-city","tag-sept-wolves","tag-tadashi-yanai","tag-uniqlo","tag-yves-saint-laurent"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/blog.deaconyu.com\/wp-content\/uploads\/2010\/06\/byd-logo-before.jpg?fit=730%2C537&ssl=1","jetpack_shortlink":"https:\/\/wp.me\/pp6zn-ld","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[{"id":1214,"url":"https:\/\/blog.deaconyu.com\/?p=1214","url_meta":{"origin":1315,"position":0},"title":"heroes & the time","author":"deacon","date":"22 Jun 10","format":false,"excerpt":"the right: being creative... in the business side the heroes shape the time, or the time shapes the heroes? in the case of fashion, i would definitely say it is the latter. coco chanel once pronounced: \u201ci set the fashion for a quarter of a century. why? because i knew\u2026","rel":"","context":"In "the right"","block_context":{"text":"the right","link":"https:\/\/blog.deaconyu.com\/?cat=18"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/blog.deaconyu.com\/wp-content\/uploads\/2010\/04\/robert-duffy1.jpg?fit=718%2C1000&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/blog.deaconyu.com\/wp-content\/uploads\/2010\/04\/robert-duffy1.jpg?fit=718%2C1000&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/blog.deaconyu.com\/wp-content\/uploads\/2010\/04\/robert-duffy1.jpg?fit=718%2C1000&ssl=1&resize=525%2C300 1.5x, 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09","format":false,"excerpt":"yves saint laurent not only left us with lots of revolutionary fashion ideas, but also made sure we are in good hands by handpicking then-little known hedi slimane to continue his menswear and alber elbaz to carry on with his womenswear. we all know that elf sanafi sold ysl to\u2026","rel":"","context":"In "the past"","block_context":{"text":"the past","link":"https:\/\/blog.deaconyu.com\/?cat=11"},"img":{"alt_text":"ysl-pop-art-t","src":"https:\/\/i0.wp.com\/www.dailydozencreative.com\/weblog\/wp-content\/uploads\/2009\/01\/ysl-pop-art-t.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":486,"url":"https:\/\/blog.deaconyu.com\/?p=486","url_meta":{"origin":1315,"position":4},"title":"graphic language","author":"deacon","date":"20 Oct 08","format":false,"excerpt":"the graphic language of a brand is like the voice of a person - it helps define who you are and it is one of the main things that people remembers about you. yves saint laurent did this early on in 1962 when he set up his business (p.27 in\u2026","rel":"","context":"In "graphics"","block_context":{"text":"graphics","link":"https:\/\/blog.deaconyu.com\/?cat=12"},"img":{"alt_text":"erwim-cars-t","src":"https:\/\/i0.wp.com\/www.dailydozencreative.com\/weblog\/wp-content\/uploads\/2008\/10\/erwim-cars-t.jpg?resize=350%2C200","width":350,"height":200},"classes":[]},{"id":137,"url":"https:\/\/blog.deaconyu.com\/?p=137","url_meta":{"origin":1315,"position":5},"title":"vogue fading out of vogue?","author":"deacon","date":"2 Jan 09","format":false,"excerpt":"the new york times fashion critic cathy horyn is always insightful and inspirational. here is her take on the rumor of miss wintour being replaced at american vogue: http:\/\/www.iht.com\/articles\/2009\/01\/01\/style\/01anna.php seeing though the juicy speculation, miss horyn managed to add depth to it. there is grace mirabella's observation that we've \"got\u2026","rel":"","context":"In "the 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